Friday 29 November 2013

Blogger has emerged as a great platform when it comes to improving SEO rankings. Though not a magic solution, but if used intelligently it proves to be quite effective and is being used by many SEO companies all around.

When it comes to SEO companies, India boasts of a lot them that offer SEO marketing and SEO Reseller Services. Blogger has gained a lot of popularity and has of late become an important part of SEO marketing. India has absolutely no dearth of SEO companies that with their services have been making sure that SEO ranking of a website climbs up the ladder with Blogger. It is not only the top most content management systems that are present around us. But, what makes it so popular in today's times? Blogger is absolutely free and very easy to use. It is very powerful and comes packed with a lot of features that make Blogger as one of the prominent tools that is used by SEO companies.

Blogger is one of the greatest tools available and comes smothered with a lot positive things that can improve SEO rankings. The most striking thing is that it comes with a host of SEO features, all of which are pre-installed. All these features contribute quite a bit when one wants to optimize the website in a way that it gets a better exposure when searched. One can easily modify the URL structure by simply making some changes in the permalinks setting which are there in the settings menu. Not only this, if needed, one can also change URLs in order to add categories or post names as well. All these will help immensely to improve SEO rankings using Blogger.

As the experts say, Blogger is the most SEO friendly platform that gives a lot of flexibility in terms of customization, which definitely prove to be of great help for better optimization. When looking for higher search engine rankings with a Blogger powered website, always look for ways to exploit Blogger SEO plugins. These will be of utmost help when refining a site for complete SEO purposes. But, all this will only prove to be effective if right keywords are chosen, which come with a good enough search volume. One needs to keep in mind that these keywords should not be in any case way too competitive. For example, if there is a keyword that is ruled by larger companies that possess well established domains and a lot of backlinks, then it will be next to impossible for a fresh website to grab a great ranking even if everything, in terms of, on page SEO is nothing less than perfect.

One of the greatest advantages of Blogger is that it allows edits, which makes it easier to improve SEO rankings. Having an archive section and adding a recent postssection helps visitors filter what they would like to read or see. An option to subscribe for the posts will send an email directly to the readers, intimating them about everything that is posted. But, at the end, one thing that we can't forget is that content is the key to boast rankings. Unique and keyword rich content that is updated regularly is one of the most important things if someone wants to improve rankings with Blogger.

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